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Intr0ducing Dakota Loyalty App

Are you a fan of Dakota? Join Dakota Loyalty and become a Friend of Dakota… a friend with benefits!

Designed to thank our guests, Dakota Loyalty is set to reward your ongoing visits and enhance your lifestyle by earning points on each booking.

Become a Dakota Insider and earn a minimum of 5 points for every £1 spent at Dakota Hotels, when booking with us directly*.

For every 100 points you collect, you receive £1 to use as you wish on bedrooms, food or drinks.

Loyalty isn’t earned in a day, so as you are upgraded through our membership tiers, the more you earn.

*Ts & Cs Apply


Download our easy-to-use Loyalty App for your Apple or Android device, and register for exclusive specials.

Show us your App when you pay and we will scan the barcode on your phone. Points from your purchase will be automatically added to you account.

You can keep track of how many points you’ve collected while you explore, book and manage reservations, all on your mobile device.

Loyalty Membership Tiers

The more loyal you are to us, the more we show our appreciation. As you upgrade through our membership tiers, the more you will earn.

SILVER | Earn 5 points for every £1 spent on up to 1999 points
GOLD | Earn 7 points for every £1 spent on 2000-5999 points
PLATINUM | Earn 8 points for every £1 spent on 6000-9999 points
BLACK | Earn 10 points for every £1 spent on 10k+ points

Terms and Conditions

For more information see our full Terms & Conditions below, or email us on